• Guarantee a certain number of posts per month: 2-3 a week.

• Ensure at least 1 post should include a question.

• Like & comment on your posts shared by subscribers: As much as possible.

• Reply to at least one comment on your post – preferably as many as possible.

• Post at least 1 video this month.

• Reposting popular posts: 2

• Photo Inventory: 10

- Campaign 1: Use your anniversary as a commencement point - MDP Year in review.

Campaign 2: 5k/Marathon/Walk Challenge: Have volunteers participate and wear MDP shirts to create awareness.

• Number of posts per month: 2-4 a week.

• Number of posts that include questions: 1 – 2.

• Like & comment on your posts shared by subscribers: As much as possible.

• Reply to comments on your post: At Least half of the comments.

• Number of videos: 2

• Reposting popular posts: 2

• Photo Inventory: 15

• 
  Campaign 1: FACTS CAMPAIGN - Have a photo campaign with that brings up one fact relevant to potential danger to children and elderly. Follow that fact up by what MDP does to address the issue. Unicef has a breastfeeding campaign of the same style.

• Number of posts per month: At least every other day.

• Number of posts that include questions: 1 – 2.

• Like & comment on your posts shared by subscribers: As much as possible.

• Reply to comments on your post: At Least half of the comments.

• Direct messaging to the most engaged subscribers.

• Number of videos: 3

• Reposting popular posts: 2

• Photo Inventory: 20

• Campaign 1: Use interactive elements (facts about social topics/post a question and ask viewers to vote for an answer → follow up with a fact and ways to get involved.

• Campaign 2: Story based short videos giving the audience insight about the nature of impact on individuals.The idea is to post pictures of REAL people who you work for - not your own employees.

• Number of posts per month: At least 4 - 5 a week.

• Number of posts that include questions: 2 – 3.

• Like & comment on your posts shared by subscribers: All of them.

• Reply to comments on your post: At Least half of the comments.

• Direct messaging to the most engaged subscribers.

• Number of videos: 4

• Reposting popular posts: 4

• Photo Inventory: 25

• Campaign 1: Christmas & New Year Themes

• Campaign 2: What are you thankful for Campaign

• Campaign 3:  #GivingTuesday #UnDiaParaDarAR

• Number of posts per month: 1 daily.

• Number of posts that include questions: 2-3 posts.

• Like & comment on your post shared by subscribers: All of them.

• Reply to comments on your post: About 75% of them.

• Direct messaging to the most engaged subscribers.

• Number of videos: 5

• Reposting popular posts: 5

• Photo Inventory: 30

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• Campaign 1: New Year Resolution.

• Campaign 2: #HashTag - Who has made you smile/feel love today Campaign? Invoke Volunteer and subscriber base to upload pictures of their love ones or when helping at MDP facilities using a certain #Hashtag to create broader awareness of MDP.

• Number of posts per month: 2 per day.

• Number of posts that include questions: 3-4 posts.

• Like & comment on your post shared by subscribers: All of them.

• Reply to comments on your post: All of them.

• Direct messaging to the most engaged subscribers.

• Number of videos: 6

• Reposting popular posts: 6

• Photo Inventory: 35

• Campaign 1: Monthly/ Weekly Profile Interview: Show case the people who work at MDP.

• Campaign 1: FACTS CAMPAIGN - Have a photo campaign with that brings up one fact relevant to potential danger to children and elderly. Follow that fact up by what MDP does to address the issue. Unicef has a breastfeeding campaign of the same style.