MESSAGING
MESSAGING
I'm a paragraph. Click here to add your own text and edit me. Itās easy. Just click āEdit Textā or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. Iām a great place for you to tell a story and let your users know a little more about you.
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This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
FORMAT
I'm a paragraph. Click here to add your own text and edit me. Itās easy. Just click āEdit Textā or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. Iām a great place for you to tell a story and let your users know a little more about you.
ā
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Donors
Make this yours. Add images, text and links, or connect data from your collection.
Social Activists
Make this yours. Add images, text and links, or connect data from your collection.
Volunteers
Make this yours. Add images, text and links, or connect data from your collection.
MESSAGING
KEY AUDIENCE BENEFITS
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Social Connectivity: Opportunity to connect with various community groups in Argentina (i.e NGO's, volunteers, activists, vulnerable demographic)
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Activism: Spread awareness of pressing social issues or humanitarian trends that affect us all
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Informative: Begin to understand the seriousness of the issues MDP is addressing so that you can be a part of the solution.
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Higher Purpose: Align with an organization that is committed to restoring human rights for vulnerable or marginalized groups and has grassroots involvement in the community.
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Impact: Contribute in a meaningful way that will further the causes you care about.
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Skill Building: Develop your skills in certain areas of interest.
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FORMAT
This format helps associate messages to outcomes. The Claim might be a core organizational value or a problem to be solved. The Fact is a short point that is framed effectively, and will be supported by an Example.
Claim: What is it we want to say?
Fact: What is the topline message?
Example: Is there a story or example that will support our claim?
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This is a useful format for developing advocacy-based messages. There are four columns that have: your advocacy point, the soundbite, statistics to draw on at a pinch, and the call to action.ā
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Point: what are you trying to say?
Message: how will you say it?
Support: is there a story or fact to support the message?
Action: is there a call to action?
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Superconnection
Quick
Tip
Superconnection
Use viral trends to drive traffic and awareness to your brand. Track trending topics (via social listening tools). Find alignment with your brand. Include yourself in the conversations that will extend your reach.
EXAMPLES
Donors
Children in Buenos Aires need your help. Our programs provide a voice for vulnerable children and adults by restoring their proper rights. Our Hogar Especializado para Niños/as Colibríes program houses 35 children in the BA area from psychological support, health care and a place to call home. Your support will give a voice to those who can’t advocate for themselves.
Your small donation of $3 can change the lives of vulnerable children across the city. Donate here.
Social Activists
Children don’t protest as they can’t advocate for themselves. They’re protection and restitution of rights depend on us. With our voices combined we can truly be Messengers of Peace. Together we can support vulnerable children and give them the prosperous life they deserve.
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Volunteers
Volunteers matter! Volunteering for us will create a meaningful experience for both; you and the children you serve. 48% of children in BA live in poverty. Our organization has serviced 51,150 vulnerable children to date. Your time is valuable. Give it to a cause that makes an impact in children’s lives.