VOLUNTEERING
VOLUNTEERING
Corporate
Employees volunteering business skills and expertise to NGO improve their employee morale and professional skill set. Surveys show surveys show 90% of organizations partnering with reputable nonprofit organization enhance their brand and actively look for partnerships.
University
Engage with the next generation for advocates, volunteers, and talent. As the demographic with the highest consumption of social media in Argentina, students can spread awareness of your brand and more likely to deeply engage with your message.
Job Profile
Clear descriptions of volunteer and internship opportunities allow both the employee and volunteer to clearly understand the expectations of the role.
This simple task helps attract the right talent, improve job compatibility, and retention.
Corporation
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MDP Active Pauses Program
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Cross-Promote Across Channels
Add a default Join Us on Social Media slide for every presentation given by MDP. The Active Pauses Program educates organizations and promotes the social causes MDP addresses.
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Partnerships
Employee Resource Groups (ERGs)
Reach out to voluntary, employee-led groups aligned with similar organizational mission, values and goals to increase brand awareness and recruit experienced, professional volunteers.
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ViaCommunity - Example
“Over 4 million kids have been impacted by Nickelodeon’s Worldwide Day of Play; MTV Latin America’s support of the United Nations Refugee Agency #ConLosRefugiados campaign reached over 10 million people on-air; and Viacommunity Day – our global employee day of service – directly impacted over 100 organizations worldwide, just to name a few. Plain and simple, when it comes to making a difference at Viacom, it’s all good, all year.”
– Culture, Www.viacommunity.com
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On March 2019, Viacom-Telefe launched four ERGs in Buenos Aires, Argentina.
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Emerge - for LGBTQ + Straight allies,
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Thursday Think - for Next Generation leaders
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HERE - for women
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The Parenthood - a dedicated group for Viacom’s working parents
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University
Over 328,000 students in Buenos Aires
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9.5% Unemployment Rate according to the World Bank.
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Strategy
Reach out to Student Groups: Reach out to student government and student organization departments. Inquire abouta partnership between your organization and a student group. Target clubs that have similar missions or where the expereiences and skills students will find most interest in learning.
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Reach out to Department Heads: Introduce yourselves to administration and faculty of local universities to make your NGO known. Seek out ways to partner with institutions that offer students an opportunity to tackle social problems in real time.
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Partner with local service-learning program: Universities often have curriculum that require a certain amount of volunteerism, so students are more likely to be interested. As community youth become ambassadors for your nonprofit, you'll enjoy increased visibility and public support, as well as the chance to retain your volunteers past graduation
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Join Recruitment Fairs: Use the opportunity in university recruitment fairs to showcase MDP. You have the opportunity to hire talented students, find additional volunteers, and increase your subscribers on social media. Take every opportunity to increase awareness of your brand as it ultimately improves your ability to recruit talent.
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Volunteer & Internships
Approx 30% job openings go unanswered.
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64% of job seekers won't apply for a job if they don't understand the job or the role.
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Strategy
Specify Job Description & Role: A Job Description for both social media volunteers and interns can describe the role and be provided to online job listings . Moreover, assigning volunteers and interns a defined title would improve engagement and loyalty.
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Express Value of Position: Spark the interest of volunteers and interns. Studies on millennials have shown high desirability for opportunities to learn, develop new skills sets, and grow into leaders. Express MDP Social Media volunteers and interns will have a direct impact and receive hands-on experience and skills that can be used in their careers.
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Tailor Social Media Internship Program: Structure a three month internship program, starting in the spring, summer, or winter. Detailing exactly what work and projects are to be performed will give MDP and the intern a set expectation and outcome.
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